About Me

Hola, my name is Germaine Powell. I am currently a graduate student majoring in Strategic Communication at Troy University. Professionally, I have been a recruiter for the United States Army for the past decade, so it's safe to say that strategic communication has been an integral part of my life. As human beings, even though communication is a major part of our lives, it's one of those things that most of us just inherently do and don’t really give much thought to the mechanics. I wanted to take a peek behind the curtain and understand how to maximize my communicative efforts.

My blog will follow the weekly topics discussed in my current course; principles and theories 'germane' to effective communication. We will dissect the theories that govern facets of strategic communication and take a good look at the real world application of these theories and attempt to better understand the reasoning behind their overall successes and/or failures; making us better communicators.

I created this blog because the everyday obstacles that I face doing my job are, Dr. Everett Rogers' Diffusion of Innovation Theory live in action. I'll get deeper into that in the actual discussion. As a recruiter there is much opposition faced on a routine basis in attempts to accomplish the end goal of enlisting men and women into the U.S. Army. Understanding effective ways to communicate messages to my target audience, and the influencers around them, is crucial to achievement of my desired outcome. Join me as I look to discover the ‘how to’ behind effective communication.

New blog postings will be added weekly. They will be posted every Sunday by no later than, 11:59pm CST. You can reach the blog at https://germainetheory.blogspot.com.  

 

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