Welcome to Germaine Theory

  Why We Need Strategic Communication & Must Understand Emerging Media                When we think about how far we’ve come since the beginning of this course, I think it’s a pretty safe bet that we’ve all learned more about how technological advances have aided, or in some cases hindered, the overall progress in our daily lives depending upon one’s perspective. Social media is a truly phenomenal weapon for strategic communicators when correctly utilized. On the flip side, it can be devastating ammunition used to the detriment of your organization if mismanaged. Sometimes, silence can be more impactful than a response. Other times, a swift, calculated response is not only the best course of action, but absolutely necessary. When we think about the effects of technological advancements on our children, our future, we have to be careful about the content absorbed by them; we must be hypervigilant. Predator...

  The Importance of Surfing Lessons The children are the future. They are the legacy of the men and women of today’s society. With that being said, we must be cautious of what we allow them to digest, both figuratively and literally. Technological advances have become the norm for children growing in contemporary societies. They are learning how to process information at a much faster rate than their parents. Many children are first introduced to the internet by their parents, usually with games on their phones or tablets. The internet provides them with the ability to expand their reality exponentially. They can virtually visit foreign lands and discover cultures previously unknown. Information is at their fingertips and schools have taken part by introducing computers into the curriculum. Children at many public schools are loaned laptop computers; these computers are necessary to take full advantage of the curriculum. With technology reaching into almost all facets of our chil...

  "I’m Not a Businessman, I’m a Business…Man!"  (Jay-Z)                Your brand is the thing that sticks. It is the intangible commodity that represents what you are as a person or organization. If your brand is weak, obstacles that arise will have an increased negative impact. Conversely, if your brand is strong, troubles that arise will not have as much effect. It’s much more than a first impression. Your brand involves the integrity of the choices of your organization. If you are known for things like, volunteering, mentoring, philanthropic efforts, activities, or undertakings considered positive impact actions, your brand will be synonymous with virtue. “A positive brand reputation establishes authority, builds trust and loyalty with potential customers. Ultimately, it also drives sales and growth”. (Newpath, n.d.) Things that can hurt your brand are negatively reviewed products or services and/or th...