Why We Need Strategic Communication & Must Understand Emerging Media

 

Why We Need Strategic Communication & Must Understand Emerging Media

               When we think about how far we’ve come since the beginning of this course, I think it’s a pretty safe bet that we’ve all learned more about how technological advances have aided, or in some cases hindered, the overall progress in our daily lives depending upon one’s perspective. Social media is a truly phenomenal weapon for strategic communicators when correctly utilized. On the flip side, it can be devastating ammunition used to the detriment of your organization if mismanaged. Sometimes, silence can be more impactful than a response. Other times, a swift, calculated response is not only the best course of action, but absolutely necessary.

When we think about the effects of technological advancements on our children, our future, we have to be careful about the content absorbed by them; we must be hypervigilant. Predators, scam artists, and others with nefarious intentions scour the internet for soft targets which provide them with opportunities. Children must be well informed and understand how to protect their personally identifiable information. Social media etiquette should begin at home. Some schools are taking things into their own hands offering their own social media training for students and staff alike. Cyberbullying should be discussed at home and the understanding of the importance of occasionally disconnecting from the internet.

Strategic communicators should always stay current with differing media types and the benefits and drawbacks of their individually applied uses. We have to keep our fingers on the pulses of society and the best way to get our messages through to our target audience. I hope to continue on my blogging journey in the future and hone this skill. I appreciate this opportunity and am grateful for the feedback along the way. I ask that you all continue to support bloggers and get personally involved. If you see something that needs to be addressed, or corrected, take action. Bloggers are human and humans make mistakes. Collectively, through constructive criticism and honest communication, we will all get better. Thanks for following.

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